The Mansion online gambling group is to launch television advertising to support its recent resurrection of its legacy Casino.com brand. The advert theme is “We are ready to play. Are you?” and features a party being enjoyed by a diversity of guests (press material indicates that some of the walk on extras are company employees).
The adverts are set to launch early next week on Sky UK television channels.
Casino.com is one of the original online gambling brands, dating back to the earliest days of the industry and enduring several ownership changes.
The television campaign will itself be supported by advertising on London taxis .