Virgin Media-owned TV3 and Racecourse Media Group (RMG) have partnered in a four-year horse racing broadcast deal, beginning in January 2017, which will cover the Aintree Grand National, Royal Ascot, Epsom Derby and the Cheltenham Festival, among other high profile meets.
TV3 will broadcast up to 50 days per year of live racing across its main channel and 3e.
Niall Cogley, TV3 group director of broadcasting, commenting on the deal, said: “Cheltenham and Aintree are hugely important milestones in the Irish sporting calendar every year, but this new agreement represents so much more as it spans some of the most important international racing fixtures in the world with a wonderful mix of Flat and National Hunt festivals.”