U.S. vs. Europe golf the target for Paddy Power’s latest marketing

Piers Morgan, described by online and land gambling group Paddy Power as “Britain’s biggest loudmouth”, is the front man for the company’s latest television advertisement, which focuses attention on the upcoming USA vs. Europe Ryder Cup golf competition.

The former newspaper editor, TV personality and egotist reveals in the amusing production that he’s backing America in the 2016 Ryder Cup, as golf betting fever sweeps across Europe.

His support ostensibly follows the UK’s Brexit decision to leave the E.U. in this summer’s referendum, he explains.

Paddy Power’s argument is that by supporting the USA, this polarising entertainment celebrity will help give punters another reason to support Team Europe!

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