UK racecourse pool betting named Britbet

The British racecourse partnership, which will begin offering pool betting services in July 2018, sports a new customer-facing name, Britbet.

The Britbet brand will be seen both on its partner racecourses and via the partnership’s remote betting platforms.

David Williams, director of communications at Britbet, said: “We are working on some exciting ideas for Britbet which will bring the brand to life and the next few months will see those plans come to fruition ahead of going live in July.

The partnership aims to make Britbet synonymous with British racing and the racecourse partners while delivering a first-class experience for customers on and off the racecourses, Williams elaborated.

“It will be a genuine “by racing, for racing” operation which is something we believe customers will embrace,” he said.