UKGC awards supplier license to BlueRibbon 

Jackpot marketing platform provider BlueRibbon has been awarded a supplier license by the UK Gambling Commission (UKGC).

BlueRibbon is now authorised to offer its platform to UK operators enabling the creation, customisation and control of bespoke jackpots that cater to all player segments and preferences.

Amir Askarov, co-founder and CEO of BlueRibbon, said: “We are proud to have been awarded a supplier licence by the Gambling Commission, allowing us to offer our unique jackpot marketing platform to UK operators for the very first time.

“In such a competitive market differentiation is key but to date operators have struggled to truly set themselves apart. The BlueRibbon platform allows them to do just that, and to use jackpots to boost acquisition and retention and to offer significant added value to players.”

Our readers will recall BlueRibbon recently clinched partnership deals with Ezugi and RISQ.

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