Ulrik Bengtsson appointed as CEO of Betsson AB

The Board of Directors of Swedish gambling group Betsson AB has appointed Ulrik Bengtsson as new CEO and president of the company effective March 1 2016.

Bengtsson has extensive experience of digital consumer services and four years of experience in Internet gaming management through his role as CEO of Betsson Malta. He will replace Pontus Lindwall who will return to his previous role as working chairman of the Board.

Lars Linder-Aronson, current chairman of the Board, will remain as a member.

Bengtsson has long-standing experience of digital consumer services, including MTG and Viasat. Over the past four years, he has successfully headed Betsson’s operational company BML Group Ltd, on Malta. Going forward, he will continue to serve as CEO of BML Group on Malta.

Current CEO and president of the group, Pontus Lindwall said in a statement that Bengtsson’s appointment ensures continuity due to his extensive knowledge of the operations of the company and important role in the development and execution of strategies which have resulted in significant value growth for the group.

Commenting on his appointment, Bengtsson said:

“I have been a part of an incredible journey over the past four years with Betsson but I think that we are still only at the start of a structural transformation of the entire industry, which is enabled by a continued transfer of the activity towards online.

“In my role as CEO and president, I will continue to ensure that in the first instance the group focuses on customers, and that innovation takes place where it is important for them. In this way Betsson will continue to gain market shares. Our strategy to grow both organically and through acquisitions remains.”

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