UltraPlay to reveal eSports front-end solution

UltraPlay will debut a new esports dedicated front-end design at the upcoming ICE London 2019 expo designed to allow betting brands to meet the “Millennials’ requirements for immersive esports betting entertainment.”

The modern design of the new front-end, complying with web UI/UX trends, gives a premium player experience, offers easy-to-use layout, intuitive tools and functionalities for all esports punters, the company said.

Mario Ovcharov, CEO at UltraPlay:

“2018 was a fantastic year for UltraPlay, marked by various achievements in terms of product integrations and developments, new partnerships and market expansion.”

In addition, UltraPlay will showcase its ODDS.gg product featuring the latest upgrade and two new esports titles. ‘Madden NFL’ is an American football sports video game based on the National Football League (NFL).  The other title will be revealed at ICE.

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