Unibet gears up for Aussie market

Online European bookmaker Unibet has appointed media agency ZenithOptimedia to spearhead its expansion into the Australian online gambling market, with a local television spot due to launch soon.

Unibet general manager Mads Joergensen said: “We have very aggressive and ambitious plans for Australia and it was critical we chose a partner who matched these ambitions. We found that in ZenithOptimedia, and were very impressed with their all-round media skills.

“It was important for us to get the right personality mix, and we are very happy with the team that is going to be supporting us. We really liked their open and engaging style.”

ZenithOptimedia chief executive Ian Perrin said: “The online gambling market is a fast growing industry and we are pleased to partner with such a professional business as Unibet. They are market leaders in other parts of the world and we look forward to pushing them to similar success in Australia.”

The brand is set to roll out a local television spot, which was created by the content division of ZenithOptimedia, Newcast.