Unibet in two-year partnership deal with French football side
News on 21 Jun 2018
News on 21 Jun 2018
Kindred Group subsidiary Unibet has announced the signing of a two-year betting partnership agreement worth Euro 3 million.with French Ligue 1 football club Paris Saint-Germain.
Unibet succeeds PMU as the Ligue 1 club’s gambling partner category.
The agreement includes brand exposure inside the club’s Parc des Princes home stadium, and digital content opportunities with club fans.
“We are delighted to welcome Unibet to the Paris Saint-Germain family; we both share the same spirit of conquest, a passion for football and a strong desire to impose our brand in very competitive markets,” PSG sponsoring director Marc Armstrong said Wednesday.
Mathieu Drida, general manager of Kindred France, added: “By joining forces with Paris Saint-Germain, Unibet will gain great visibility both in the stadium and in the virtual community of Paris Saint-Germain.”
