Unibet signs up as principal sponsor for Aston Villa FC

Kindred Group subsidiary Unibet has announced its 2017-2018 shirt sponsorship deal with the Aston Villa football club in the UK, with the club unveiling the new branded kit Saturday.

In addition to the presence on the front of The Villa’s eye-catching new kit, Unibet will also be on the front of the Aston Villa Ladies’ team shirts.

Luke Organ, chief commercial officer for Aston Villa said in a statement Saturday:

“We are very pleased to partner with Unibet. They made it clear from the outset how important our fans will be to this partnership and their planned level of emphasis that they will put on our fans will be exciting to see come to life.

“The Club’s size is reflected by this relationship with Unibet and we look forward to testing our data and digital abilities to drive value and provide a rounded partnership for us all to enjoy.”

Sam Mead, head of marketing UK for Unibet, said his company was pleased to secure the Aston Villa sponsorship as the club pushes for promotion back to the Premier League. “We look forward to supporting Villa fans and the Birmingham area with unique content and special betting opportunities, he said.”

In related news, Norwich City FC unveiled its new 2017-2018 shirt Saturday, sponsored by the Leo Vegas mobile casino.