Unibet to sponsor Aussie rugby club

The Unibet online gambling group has announced its first Australian sports sponsorship agreement,  a 3-year shirt sponsorship deal with the Australian National Rugby League club, the Parramatta Eels.

Unibet shares sponsorship honours with a local property developer in agreements totalling a million Australian dollars.

The political climate in the Australian sports sector is particularly sensitive when it comes to promotions and sponsorships , and Eels chief Scott Seward was at some pains to reassure Aussie media that sponsorship would help the club thrive, and that every care is taken at Unibet to combat underage and problem gambling.

“Unibet is an international partner, and they’ve got programmes in place for irregular gaming patterns and problem gambling, and that’s something we happily support,” he said. “We’ll play a part in helping them do that here.”

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