Unibet to sponsor professional darts

Online gambling group Unibet, a Kindred Group subsidiary, has announced its agreement to a 3-year title-sponsorship of the Professional Darts Corporation Premier League.

The agreement extends Unibet’s relationship with the PDC, expanding its existing darts sponsorship portfolio of the Unibet European Championship, the Unibet World Grand Prix, the Unibet Champions League of Darts and the World Series Finals and Melbourne Darts Masters.

The PDC Premier League is a 16-week long series of darts tournaments, held across Britain, Ireland and the Netherlands, with next year’s schedule including Germany.

Unibet marketers have plans to promote the sponsorship and professional darts generally through a video-based social networking and media campaign.

A Kindred group spokesman said this week that darts has become one of the fastest growing elements in the company’s UK sponsorship portfolio, motivating the decision to extend the spread with the PDC Premier League partnership.

He said the Premier League has become the widest-reaching event in darts, which he described as an action-packed betting sport.

PDC chairman Barry Hearn promised that the Unibet Premier League will be bigger than ever in 2018.

“The Premier League’s growth since 2005 has been a phenomenon in British sport and it’s another boost that Unibet were so keen to add this prestigious event to their growing darts sponsorship portfolio,” he said..

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