The Belgian football club Standard Liege is the latest European football club to be sponsored by an online gambling company.
Unibet, an online gambling operator licensed in Malta has signed a sponsorship deal with the club making it official betting partner with logo display privileges on pitch-side advertising boards during the team’s home games at the Stade Maurice Dufrasne ground.
Established in 1898, Standard Liege is a previous Belgian national champion side
“Standard is a very particular case in the universe of Belgian football,” said Dennis Marien, Unibet’s communications manager in Belgium. He added that the club had the largest fan base in Belgium.