US land casino operator acquires social casino developer

Buffalo, NY land casino operator Delaware North has announced its acquisition for an undisclosed consideration of Ruby Seven Studios – a social casino developer backed by Rush Street Gaming and others.

The casino operator says that the acquisition brings it closer to launching its own mobile and online social gaming platform to increase customer engagement and complement its land-based casino portfolio.

Plans are in progress to market the platform to Delaware North’s customer database of millions of patrons who each year flow through the company’s owned properties.

“The acquisition also positons Delaware North to offer social casino solutions to other gaming and media companies, including Ruby Seven’s current clients, Tropicana Entertainment Inc., Coral Interactive in the U.K. and the Pechanga Resort & Casino in California,” a Delaware North statement reveals.

“The combination of Delaware North’s brand reach along with Ruby Seven’s successful social gaming experience will enable Delaware North to successfully enter the $3.4 billion social casino market and bring a new level of innovation and technology to the company,” said E. Brian Hansberry, president of Delaware North’s gaming business.

“This acquisition primes Delaware North to continue its innovations on a global scale while allowing us to explore new territory by working with the Ruby Seven Studios team,” he added.

The acquisition comes six months after Delaware North formed a strategic partnership with Ruby Seven Studios, which has over 100 employees in Reno, Nevada, and Kochi, India.

Michael Carpenter, CEO of Ruby Seven Studios, said in a statement Thursday:

“Delaware North is uniquely positioned to help us service our ever-expanding land-based casino partners as well as expand into new avenues of distribution across the company’s 500 million annual customer touchpoints. Our companies are both focused on one thing – providing a great customer experience.”

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