Vancouver-based daily fantasy sports provider Global Daily Fantasy Sports has launched its Italian facing DFS network in partnership with major Italian operator Lottomatica Scommesse S.r.l.
A statement from the company Thursday claims that the provision of Global’s DFS product with Lottomatica acting as the network head enables Italian gaming operators to join the network and pool their user databases together to create larger prize pool offerings and increase contest fill-rate.
Lottomatica DFS network has access to a registered user database that exceeds 30 million players.
In 2017, Lottomatica represented approximately 6 percent of the Italian online sports betting market, which generated Euro1.4 billion in online gambling revenues, with online sports betting representing Euro 500 million or 36 percent of total revenue. This represented a 43 percent year-on-year rise, the company claims.
Darcy Krogh, CEO at Global DFS says the company is looking forward to building a profitable daily fantasy sports business in Italy, which is one of the most successful European online gambling markets and is still growing exponentially.