Veikkaus take virtual content from Kiron Interactive

Finnish betting operator Veikkaus has taken on a full suite of virtual sports games from Kiron Interactive following the award of a competitive tender process.

Veikkaus will launch Kiron’s 17 virtual sports titles across its land-based and online sports betting operations which include exclusive winter themed sports, Hockey Shots and Speed Skating.

“We are always looking to expand our operations in regulated markets, and that’s exactly what we have done once again with Veikkaus,” Steven Spartinos, chief executive officer of Kiron Interactive.

“This deal marks yet another step forward for Kiron Interactive and we are very eager to get started as we know our varied portfolio of games will prove popular in Finland – especially our winter titles.”

“Veikkaus is always looking to increase value for customers. We have analysed the market well and Kiron Interactive provides us with the best possible content for Finnish customers,” Timo Kiiskinen, senior vice president of ICT, added.

“Kiron’s tailored content, is sure to prove a big hit with our players as we look to offer them something fresh, new and of the highest quality.”