Veteran industry marketing exec joins Real Time Gaming

Online gambling games and software developer Real Time Gaming (RTG) has announced that industry marketing executive Alex Czajkowski has joined the company’s Asia operations as Corporate Marketing Officer based in Manila, Philippines.

Briefing media this week, Czajkowski said that whilst European firms were deeply engaged in mergers and acquisitions the Asian i-gaming market for RTG games is booming.

“Having worked, on and off, with Real Time Gaming for the last 14 years, I’m excited to join this new team, focused on increasing player lifetime values for the region’s operators. RTG Asia is more than just ‘more slots,’ it’s also new technologies for engaging, entertaining and monetising players,” he said.

Charlotte Tang, RTG Asia CEO said that Czajkowski has already been active, getting RTG short-listed for the EGR B2B Innovation in RNG Casino Software award.

“He’s leading the charge to re-position RTG Asia as more than just ‘more slots,’ bringing innovative, new player experiences to i-gaming operators that improve the players’ experience and drives real profit to their bottom line,” she said.

A long-time player advocate, Czajkowski sees in the new RTG Engage technology solutions for the industry’s biggest problem: player churn.

“With RTG Engage, we can trigger real time communications to players based on their behaviour,” he said. “Fast bust out? Here’s a rebate. Big win? Why not have a go at this game.

“RTG Asia is also bringing more slots, games specifically designed for the region. From a series of games based on Jackie Chan films to the innovative “4D Fish Attack” (a “first person shooter” where the player’s mobile vibrates if the fish hits the player before he or she gets them) to the first-ever celebrity “web j” to be included in a game, these are the types of games that win new players over and keep existing players coming back,” Czajkowski said.

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