British businessman and bookmaker Victor Chandler has announced “He’s back! After a three-year hiatus” with the upcoming launch of an East African-focused sports betting and gaming brand, Bet Lion.
Chandler has partnered sportsbook and platform provider FSB Tech for the development and launch of the offer based on the company’s experience in the African market where it already has two brands operating on its platform in Tanzania and Kenya.
“The market is already showing huge growth and smartphone penetration is much higher than many realise and with that has come an excellence in micro-payments,” Chandler commented.
“It’s great to be working in a region that has so much potential, especially with somebody who has such a clear passion for and understanding of the betting and gaming business,” FSB Tech’s Business Development Director, Richard Thorp, added.
Bet Lion is scheduled for launch in August 2017.