Top online bookie rebrands in the UK

Top Gibraltar-based land and online gambling firm Victor Chandler has adopted a new brand strategy for its online operations in the UK, aligning them with those across Europe.

The group will now be identified as BetVictor across the wide range of internet gambling products it offers, including casino and poker action, in an initiative that the company says will ensure consistency and recognition across international brands.

Chairman Victor Chandler, whose grandfather founded the company in 1946, said this week, “As a company we are always innovating and moving forward, as well as extending our brand across new territories. The UK will continue to be the fulcrum of our international business and it makes perfect sense that the same brand name is used here as in foreign territories.

“I personally guarantee that we will continue to provide our superb range of betting opportunities across a comprehensive range of sporting events.”