Viral launch brand led by virtual characters

Fortuity Holdings, parent company of white label and betting solutions provider Viral Interactive Ltd, has launched its first B2C casino label at Lucky Casino.com.

The new offer features virtual personalities to lead and assist players such as Lucky, the casinos main character. Others include General Sign-up who assists players with their account creation and Dr.Statty who provides data and play suggestions.

“Today’s casino players demand more fun and engagement while experiencing the excitement of online casino games,” Mark Scicluna, the lead concept illustrator for Lucky Casino said.

Daniel Ericsson, chief executive officer of Viral says users relate to virtual characters for delivery of a deeper and more engaging experience in their daily lives: “We are tapping into this growing market segment that combines digital entertainment, e-learning, and virtual characters into one experience with the LuckyCasino brand.”

Related and similar