Viral to launch DFS offer in UK market

White label multi-channel casino and betting solutions provider Viral has been awarded a UK pool betting license paving the way for the launch of daily fantasy sports operator brand FantasyBet.

“Season-long fantasy football has been popular for many years, but short-term fantasy sports and social gaming products that typically last for one game week are growing in popularity,” said Daniel Eriksson, chief executive officer of Viral.

“With us, FantasyBet was connected to a modular platform and our API connection technology was a key element in making the integration work smoothly, which demonstrates the versatility of our technology platform.”

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