Virtual sports betting provider Inspired Gaming Group has added an eighth sport to its virtual sport library.
The company boasts a first in the industry with the launch of a Virtual Cricket game which it says will be available across retail, online and mobile sports betting platforms.
The game includes an in-run betting option alongside a single match game which allows customers to place bets during play as the game develops and odds change.
Each Virtual Cricket event shows two cricket teams playing a Super Over that consists of one over (six balls) for each team during a four minute event cycle. Players can bet at the start and during the match on up to 9 different betting markets. This compact version of a cricket match allows operators to schedule up to 15 Virtual Cricket events per hour in a stadium that can be customised with operator branding.
Steve Rogers, Managing Director of Inspired’s Virtual Sports division, said: “The decision to develop Virtual Cricket is due to the popularity of cricket as a live sports betting product especially in the UK, Australia, the Indian subcontinent, South Africa, West Indies and New Zealand, where we expect it to become very popular across all channels.”
Inspired said its Virtual Sports products have generated in excess of US$7 billion in revenue and US$950 million in gross win each year for customers in 33 different countries worldwide.