Vivendi targets full ownership of Gameloft

Vivendi, an integrated media and content group and the major shareholder in French mobile games provider Gameloft with a 30 percent stake, has announced that it intends to offer a public tender for the remaining shares in Gameloft and is prepared to pay Euro 6 a share to acquire them…a 23 percent premium over the average share price over the past 6 months

A company statement explained Wednesday that full ownership is a good fit with the Vivendi strategy of expansion in both media and content.

Video games constitute content in their own right and now represent a significant part of the entertainment and media market, and mobile gaming is the segment expected to record the fastest growth, the company observed.

Vivendi intends to enhance development opportunities for Gameloft, making the most of its mobile creative talent and experience.