West Ham United and Betway, who first partnered in February 2015, said the success of their previous partnership made both parties keen to secure a significant extension.
“We are delighted to extend our relationship with Betway, signing our biggest-ever commercial deal in the process,” West Ham’s Vice-Chairman Karren Brady said. “Our brand has grown faster than any other major Premier League club in the past two years, and an equally ambitious, forward-thinking brand like Betway wants to be associated with that success.”