White label sports betting firm adds lottery products

White label online sports betting solutions provider Sirplay has added lottery products to its offering following an agreement with Lotto Warehouse.

The deal will enable Sirplay, which has a strong presence in the Latin American and African markets, to offer their clients a portfolio of the world’s biggest lottery jackpots.

Bart Esposito, CEO at Sirplay, said in a statement Thursday: “We fully recognise that Lottery is a $300 billion worldwide industry and we are now ready to unlock this exciting new vertical which perfectly compliments our existing portfolio. Lotto Warehouse were the obvious choice, thanks to their simple integration and outstanding range of products.”

Lotto Warehouse CEO, Thomas Biro, added: “We are very pleased to enter into a partnership with a company that has reach into markets with huge and relatively untapped potential, such as Latin America and Africa.”

Lotto Warehouse is a B2B lottery betting provider for the iGaming industry, licensed by both the MGA and the UK Gambling Commission. The company is headquartered in Malta, and offers operators a catalogue of the world’s biggest lottery betting products for their platforms, with all higher tier pay-outs protected by a jackpot coverage model.

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