Will Hill exclusive betting partner to ESPN Goals app

William Hill has been named exclusive betting partner of the ESPN Goals app following a deal inked this week for the supply of live odds for the Barclays Premier League in a branded “betting zone”.

Brand Republic reports the UK bookmaker will be the only brand on the app’s loading page allowing users to bet on the Barclays Premier League in real time through a William Hill “bet now” button allowing the placement of bets without leaving the app.

Creative was developed by ESPN and William Hill’s in-house teams in the form of display banner ads promoting William Hill through out the app along with video ads placed around video content.

Alan Fagan, group sales director EMEA at ESPN, said: “This new partnership demonstrates our ability to offer brands integrated, innovative and relevant advertising solutions, connecting them with football fans on whichever device is most relevant.”

The ESPN Goals free-to-download app is available through Apple iTunes, Google Play, Nokia’s OVI store, the Blackberry app world and Windows Phone marketplace.

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