UK bookmaker William Hill is the first major operator to take on SIS’ Watch & Bet British and Irish Greyhound racing service for online.
The bookmaker has already incorporated the live greyhound pictures into their free-to-view ‘Betting TV’ streaming service which were made available to their customers since January 1, 2018.
The new multi-year online deal complements existing betting shop services which also include SIS’s British & Irish greyhound racing.
Terry Pattinson, group trading director at William Hill said: “We have a long and proud tradition of supporting Greyhound racing and could not be happier to provide a platform for fans to watch the action with live pictures.”