Will Hill becomes official FA supporter

Bookmaker William Hill has become an Official Supporter of England and The FA Cup joining the sponsorship roster for a two and a half-year term running to the end of The FA Cup and FIFA World Cup 2014.

The firm has taken the last of three available sponsorship packages across both properties and will benefit from a wide range of sponsorship rights, including advertising, hospitality and the coveted ability to use exclusive England and FA Cup content and imagery to support promotional activities.

“We are delighted to have William Hill on board,” commented Peter Daire, The FA’s head of sponsorship. “They have a strong track record in sports sponsorship and a considerable online and high-street presence that will enable us to strengthen our communication platforms for England and The FA Cup. In return, William Hill will benefit from an association with two of the highest-profile football sponsorship properties in the world.”

Ralph Topping, chief executive of William Hill, said: “We have been looking for sponsorship opportunities from which we can reward and engage with our customers for the events they most enjoy. This deal with The FA will help us to achieve our objectives of developing the prominence of our brand and increasing market share in all our business channels.

“Our ‘Official Betting Partner’ status of The FA Cup complements our existing partnership with the Scottish Football Association and our sponsorship of the Scottish Cup with which we are already extremely delighted and it becomes a welcome addition to our quality range of sponsorships within darts, snooker and racing.”

The cost of the sponsorship was undisclosed.

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