will hill launch aussie horse race in-play bet feature

William Hill Australia has launched a new in-play horserace betting product dubbed “Double Down” in which punters can double their pre-race bet during the run at the same pre-race odds.

The new innovative feature is backed by an integrated campaign that will see a series of digital content released as The Melbourne Spring Racing Carnival kicks off in the coming weeks.

“William Hill is the home of racing in Australia. Double Down is a product that no other bookmaker can or will offer and typifies the mentality of the William Hill brand, constantly pushing the boundaries in order to deliver the fastest and easiest betting experience for our customers,” Warren Hebard, chief marketing officer for William Hill, said.

Double Down can only be used on Australian thoroughbred races with fixed price, single win bets. Each way bets can also use Double Down, but the Double Down will only apply to the win portion of the bet.

William Hill charges a 10 percent fee of the bet stake if punters choose to select Double Down, the feature only becomes available after 9am on the day of the race.

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