Reports from Bloomberg business news indicate that UK internet and land gambling group William Hill plc, is manoeuvring for position in the Nevada sports betting industry, and is currently negotiating the acquisition of two land-based businesses.
It is likely that the gambling group will be putting up $39 million for the companies American Wagering Incorporated and Club Cal Neva Satellite Race and Sports Division, the company has revealed.
Both companies provide sports betting facilities to land casinos and bars in Nevada, one of the few US states where such services are legal, and where the market in the state is worth some $2.7 billion.
There may be more to come; the British bookie said in its statement that the acquisitions were only the beginning of its expansion plans in the US market.
Chief executive officer Ralph Topping told Bloomberg: “Like us, Americans love the sport. Like us, Americans love to bet, and we can bring the two together.”