Will Hill in second darts sponsorship

UK bookmaker and gaming operator William Hill has been named as the new official betting partner to McCoy’s Premier League Darts, continuing its partnership with the Professional Darts Corporation (PDC) and its interest in the sport following the 2011 William Hill Grand Slam of Darts held at the Civic Hall in Wolverhampton.

Under the terms of the deal, William Hill will have a presence on the players’ shirts and throughout the fifteen Premier League venues around the country offering punters betting opportunities at each venue.

“We thank William Hill for their continued backing,” said PDC chairman Barry Hearn. “The William Hill Grand Slam of Darts was a huge success and it’s great to welcome them as the official betting partners of the McCoy’s Premier League Darts.”

“We’re proud to become the official betting partners of the McCoy’s Premier League,” said Kristof Fahy, chief marketing officer at William Hill.  “Darts is one of the fastest growing sports in the world, and we’re really excited to be associated with this fifteen night sporting extravaganza.”

In related news, industry observers report the departure of mobile business development manager Michael Byrne from William Hill after a two-year stint in the position.

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