Will Hill set for New Jersey sportsbetting market

William Hill U.S. is ideally positioned for the potential sportsbetting market in New Jersey following recent developments from the New Jersey Office of the Governor (see previous reports).

The company signed a long-term deal with Monmouth Park Racetrack in Oceanport New Jersey earlier this year, which named the bookmaker Monmouth’s exclusive sportsbetting provider should sportsbetting be Federally legalised.

“One day sports betting will be legal in New Jersey. When it is, William Hill will be there,” said Joe Asher, chief executive officer of William Hill US at the time.

Dennis Drazin, advisor to the New Jersey Thoroughbred Horsemen’s Association and Darby Development LLC who operate Monmouth Park Racetrack, issued a statement earlier this week saying: “I am so pleased that Governor Chris Christie has decided to continue his fight to support sports betting. Today’s decision will certainly breathe new life into New Jersey’s gaming community and this courageous move by the Governor will surely help stabilize our already struggling industry.”

Drazin confirmed that sports wagering will be offered at Monmouth Park, saying: “We have always stated we would take sports wagers as soon as possible, and thanks to the Governor, Legislature and everyone who has worked extraordinarily hard to see sports betting in New Jersey, that day is on the very near horizon.”

William Hill U.S. said it is reviewing the Attorney General’s directive and the motion filed in U.S. District Court.  “Obviously, this is a significant development,” said Asher.  “Like others, we recognize that legalized sports betting is inevitable, and will be a good outcome for customers, states and the sports leagues. In light of our significant investment at Monmouth Park, we are happy that it appears racetracks and casinos in New Jersey will be taking sports bets sooner rather than later.”

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