Will Hill’s new Double Down betting product is legal, firm claims

Despite the toxic political and media climate in Australia regarding in-play betting, William Hill’s Aussie division is reportedly pushing ahead with its new Double Down product, claiming that it does not infringe local laws and raises “no issues or concerns.”

The online product allows mobile punters to double the value of their wager, at a cost of 10 percent of their original stake, with a touch of a button after the jump at pre-race fixed odds.

William Hill marketing chief Warren Hebard claims the new feature is one that “no other bookmaker can or will offer and typifies the mentality of the William Hill brand.”

Northern Territory-licensed Aussie bookmakers offering in-play betting services were recently warned that they had 28 days to cease and desist after the federal government started making hostile noises in the wake of the O’Farrell report and heavy media criticism of the betting format.

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