William Hill to add iSoftBet online slots to betting shop terminals

Online and mobile casino content provider iSoftBet has struck a content deal with one of the biggest operators in the market, William Hill plc.

The games developer has agreed to provide the interactive arm of the bookmaking giant with its entire portfolio of games, including for use in the retail betting shop terminals offered by the operator.

This deal forms part of iSoftBet’s strategy to provide operators with a truly omni-channel product offering, with more of its original and branded games set to be converted for land-based betting terminals in the coming months.

Michael Probert, head of business development at iSoftBet, said: “Players now expect to be able to spin the reels on their favourite games regardless of whether they are playing on desktop, mobile, or in their local betting shop, so it is a priority of ours to ensure we deliver this to them.”

Andrew Sackey, director of product and content at William Hill, added: “The release of the iSoftBet games provides our customers with omni-channel content, innovation in 3D reels and great branded titles. The games are also exclusive to William Hill in the UK land-based sector.

“We have worked closely with iSoftBet on the games to make modifications that make them more appealing to Retail customers and improve convergence online, so we are looking forward to their first release later this year.”

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