William Hill Australian Sportingbet business to rebrand

William Hill will officially rebrand its Sportingbet.com.au operation as William Hill in the Australian market this week followed by Centrebet and TomWaterhouse in the near future.

Existing Sportingbet clients will be migrated to new local website William Hill.com.au.

“This is the exciting first step towards merging three Australian betting brands into one highly regarded, international brand,” said Tom Waterhouse, chief executive officer of William Hill Australia.  “Placing all of our assets behind one brand will allow us to provide our customers with the best possible wagering experience and more diverse betting opportunities.

“William Hill has a rich history in betting on racing and sports, and the brand will enable us to leverage decades of global wagering expertise and understanding to help us establish the best possible product for punters in Australia.”

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