William Hill in content deal with MX Digital
News on 3 Sep 2014
News on 3 Sep 2014
MX Digital has struck a deal with William Hill for the supply of six branded titles, the most significant distribution agreement for the company to date.
Eric Bischoff of Bischoff Hervey Entertainment and MX Digital co-founder said: “From its inception, our vision at MX Digital was to bring some of the best known Hollywood brands to the world of on-line waged and social gaming and the opportunity to reach the marketplace with William Hill is exciting for us and for our brand partners.”
Titles will include “Missing In Action” starring Chuck Norris; iconic Hollywood legend James Dean; the comic and film franchise BloodRayne; top-rated TV sports property TNA-Impact Wrestling; the controversial NBA Hall of Famer Dennis Rodman’s “Red Slam”; and the recently announced feature film, television and music brand icons, The Blues Brothers.
“We were very pleased with the audience-appeal of MX Digital’s recent David Hasselhoff slot,” commented Will Mathieson, Slots Operations Manager at William Hill. “High profile branded products like these are key to driving successful marketing campaigns and gaining new customers.”
