William Hill expands Openbet partnership

William Hill has entered into a new three-year partnership with Openbet, an extension to its already long-standing relationship with the company.

Under the terms of the new agreement, the partnership will focus on collaboration and closer working practices to provide greater technological flexibility in the delivery of William Hill’s sports betting and gaming offers.

Jeremy Thompson-Hill, chief executive officer for Openbet said, “I am delighted that we have renewed our partnership with William Hill and that we have the opportunity to be integral to the company’s future success.

“OpenBet is committed to an agile and dynamic collaboration, designed to leverage the expertise of both organizations and drive best–in-class development that will offer the William Hill player the optimum experience wherever, or whenever, they choose to play.”

“Having built market-leading online and retail offerings, we are focused on developing the technologies that underpin our business to bring a differentiated and personalised experience to our customers,” added James Henderson, chief executive officer for William Hill.  “When assessing our partners, like OpenBet, we are looking for those with a flexible, collaborative approach that can help us realise this ambition.”

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