William Hill expands into Swedish market

UK bookmaker William Hill Sportsbook and Racebook launched a country-specific website and media campaign in Sweden this week.

The Company’s expansion into a new foreign market will provide Swedish players with its football betting product which includes a range of pre-match and in-play markets on the Allsvenskan (the Swedish professional football club league) and the Superettan (the second highest league in the Swedish football system) along with its online casino offering.

In related news, the William Hill Virtual Sports Betting app was made available for download in the Apple iTunes Store.  This latest app joins William Hill Online’s Shake-a-Bet, Casino Club and Bingo iOS applications and offers a range of bets on Horses, Greyhounds and Football.

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