William Hill has deployed an in-house brief to large network and boutique agencies inviting them to pitch for its advertising account said to be worth around GBP 15 million.
The gambling firm has worked with Fabula and Beattie McGuinness Bungay (BMB) in the past but trialled moving its advertising business in-house earlier this year, reports Campaign Live.
Fabula and BMB will reportedly not participate in the pitch and Vizeum will continue to handle William Hill’s media business.