William Hill hedging its bets with Malta office?

William Hill plc appears to following the example of Bet365 in taking the precaution of establishing a Malta office as a post-Brexit alternative jurisdiction.

The Times of Malta reported Friday that William Hill is to open a satellite office in Malta as part of its Brexit strategy.

“We are setting up a Malta office and a small initial organisation for our international facing business post-Brexit,” William Hill digital operations chief Ulrik Bengtsson told the newspaper. “All current locations are unaffected by the new operation,.

Bengtsson is no stranger to Malta, he headed Betsson activity there for several years.

“With William Hill’s online customer base overwhelmingly in the UK, Gibraltar will continue to be its key operational hub post-Brexit,” Bengtsson continued. “However, Malta provides an option for international operations should they be required after Brexit, so an exploratory project team is being recruited with regulatory, legal and compliance roles.”

William Hill employs more than 16,000 people in nine countries. Its online business is headquartered in Gibraltar with marketing and customer service functions in Israel, Bulgaria and the Philippines. It also has licensed websites in Italy and Spain, and William Hill US operates in the states of Nevada and Delaware.

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