William Hill partners adventure

Real-money social casino company Ever Adventure will collaborate with William Hill in developing a roadmap to engage casino players and appeal to the wider, more casual casino market.

The initiative will see the companies bring new casino product ideas to life through Ever Adventure’s Slotser brand, soft-launched via William Hill’s Affiliate United platform during the summer of 2016 and accelerating later in the year as the product roadmap progresses.

Crispin Nieboer, managing director for online at William Hill said: “We are constantly exploring new ways to appeal to a wider audience in the casino market and we feel that this partnership will help us along this path. This deal plays to both our strengths and we are looking forward to discovering new ways to connect with the casual player.”

“This is a really exciting partnership for Ever Adventure and we firmly believe that our product roadmap in the year ahead will take casino engagement into new territory,” Joshua Morris, chief executive officer at Ever Adventure added. “In an increasingly mobile casino market, the ability to adapt to evolving consumer habits and to excite customers in new ways, is more important now than ever.”

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