William Hill partners GBS for global racing revamp
News on 15 Nov 2018
News on 15 Nov 2018
The BetMakers Holdings Limited (formerly TopBetta) subsidiary Global Betting Services Pty Ltd (GBS) and William Hill Global (WHG) have agreed terms in a new deal that will see the delivery of a global racing solution for William Hill UK, both retail and online and its B2B customers throughout the UK and US.
GBS will provide WHG with key offerings from its global products and services suite, including Premium Price Manager, Racing Data Delivery Services and Tote access, both in the UK and the US market.
Terry Pattinson, group trading director for William Hill Group:
“After a very successful six years of working with GBS under the William Hill Australia brands, William Hill Group Trading is committed to working more closely with The BetMakers as the company pushes towards a worldwide racing trading product.”
“Implementing The BetMakers’ products will allow us to offer an unparalleled global racing product in all racing jurisdictions as we further expand outside the UK, with racing product from Asia, Europe, Australia and importantly North America being a key driver of our expansion.”
Todd Buckingham, CEO of The BetMakers:
“This is a significant milestone for The BetMakers with William Hill having such a big reach across the UK and into the US markets through its B2B customers. We look forward to working with its team to deliver a racing solution that meets its needs and we look forward to delivering innovative products to enhance its offerings and deliver maximum returns.”
