William Hill launch Priority Price initiative

UK Bookmaker William Hill will introduce its customers to a “Priority Prices” innovation this weekend that will see those who sign up receiving advance notice of “standout odds” on sporting events.

From retail to mobile, customers are encouraged to register for the service using the prompts via SMS, Twitter or Facebook.

Kate Miller, spokeswoman for William Hill, said: ”This is a first for the betting industry where subscribed customers can gain advance notification on enhanced odds ahead of the rest of the gambling community. It’s free to sign-up and we’re committed to only offering industry-best odds. It’s another weapon to add to any punters’ armoury.’’

A limited number of Priority Prices for each event will be available but William Hill will keep its customers informed on Priority Prices release dates, number of bets available at that price, as well as regular updates on how many bet numbers remain available.

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