William Hill and Reflex Gaming formalise content supply agreement

A content supply deal between Reflex Gaming and major operator William Hill was formalised at the ICE industry expo, this week.

William Hill will offer a range of traditionally land-based gaming content adapted to for online audiences which software provider Reflex Gaming says will deliver content UK players are familiar with and steer away from “vast libraries of ‘me too’ products”.

“This is the first in a series of agreements with leading Reflex Gaming operators who will be developing games from local land markets, such as the UK and the Netherlands, for online consumption,” a company spokesman said.

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