William Hill retail shops take on Lightning Box games

Specialist online and retail slot designer Lightning Box Games has made its UK retail debut after one of its games went live in an exclusive deal with gambling group William Hill.

A bespoke version of the Lightning Box’s popular online game Silver Lion is now available across Hills’ 2,300 plus retail shop network of Licenced Betting Offices (LBOs).

Silver Lion Deluxe is a 4×5 reel, 10-line slot which takes players on safari across the sweeping plains of the African savannah in search of the mythical Silver Lion.

Along the way, they encounter zebras, hippos, meerkats, and spear-rattling tribesmen, with an appearance of the Silver Lion in the undergrowth leading to engagement in bonus rounds and rewards.

The Deluxe edition now includes a new Bonus Respin feature designed to cater for the difference in player taste in land-based environments.

Peter Causley, Lightning Box Games’ managing director and co-founder, said in a company statement announcing the retail debut Monday:

“We have been talking with Andrew for a few years about doing something omni-channel with Hills, and we’re delighted to have finally partnered with one of the industry’s leading bookmakers, to make our UK retail debut.

“Silver Lion Deluxe has been tailored with the help of our friends at BetDigital to suit the needs of players within the operator’s LBOs.”

Andrew Sackey, director of product and content at William Hill, said: “Omni-channel content that performs strongly in both Retail and Online is a key focus, and Lightning Box Games have been performing in both areas in multiple countries with their Freespins based content, so we are really happy to get their games exclusively in the UK.”

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