William Hill signs up for Passoker

Fresh off its deal with Jenningsbet, Passoker has inked a supply agreement with William Hill Online (WHO) for the provision of its in-play betting product.

Passoker’s in-play betting product combines elements of in-play betting and card games. The non-skill game can be played on any live televised event.  Players select the event and the stakes they would like to bring to the table and are then randomly assigned a table and the game begins.

Each player is assigned a card at random – based on ‘what will happen next?’ during a live event. In the example of a football game, it could be a corner, offside, goal, free-kick etc. The player holding the winning card scoops the stakes off the other players.  The cards are then reshuffled and the game starts again.

Passoker chief executive officer Stuart Carr said: “Signing with one of the best known names in the business in William Hill is a hugely significant agreement for Passoker. The deal massively expands our potential audience, with the opportunity to play Passoker at williamhill.com set to open the game up to a vast number of extra users.”

William Hill Online chief operating officer Jim Mullen added: “Passoker is a highly innovative product and one that will bring much added value to William Hill Online. It will give our customers more opportunities to bet in a number of new and interesting ways on their favourite sports and television programmes.”

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