William Hill signs up for Yggdrasil content

Swedish online gambling games developer Yggdrasil Gaming has announced an important gaming content supply deal with the UK online gambling giant William Hill plc.

The Gibraltar office of Yggdrasil signed the agreements this week to supply the company’s full suite of slots, including blockbuster titles Joker Millions, Vikings Go Berzerk and Big Blox to William Hill’s online casino operations.

The operator opted for a direct integration in order to be able to fully utilise Yggdrasil’s collection of in-game promotional tools, BOOST and social sharing tool, BRAG.

Fredrik Elmqvist, CEO at Yggdrasil Gaming, said:

“William Hill is one of the most respected names in gaming, so it is obviously an achievement to add such a trusted and successful tier one operator to our ranks. Since gaining our Gibraltar licence six months ago, we have secured several major operators, and working with the very best in the industry is driving us forward and keeping us at the very top of our game.”

Graeme Powrie, gaming commercial director at William Hill, added: “We have been hugely impressed by Yggdrasil’s commitment to innovation, and their collection of games is amongst the strongest in the casino sector”.

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