William Hill sponsors new ITV app

William Hill has expanded its ITV on-air racing sponsorship to include that of the newly launched ITV Racing app which includes the return of an iconic favorite – the ITV7 accumulator bet.

The ITV7 originally formed part of the “World of Sport” programming which launched in 1969. It was an accumulator bet that ran until 1985 and was an exciting weekly staple for horse race punters.

The freshly launched ITV7 predictor competition offers a jackpot prize of up to GBP 100,000 if all seven-horses are correctly picked.

“ITV7 is sure to evoke fond memories in nostalgic racing fans – and we’re sure it will become a modern-day classic in its new digital format,” Cem Miralay, chief customer officer for William Hill said.

“The new deal is a great addition to our sponsorship of ITV’s on-air racing coverage and further demonstrates William Hill’s commitment to the growth of horse racing.”

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