William Hill to take iSoftBet online content on board
News on 23 Feb 2017
News on 23 Feb 2017
Online and mobile game supplier iSoftBet has inked a content deal that will see it provide its full portfolio of HTML5 online and mobile games to the giant UK online and land gambling group, working via the Openbet RGI.
The deal includes collaboration with William Hill Interactive Online personnel that will create exclusive content for the bookmaker throughout the course of the agreement.
Nir Elbaz, CEO of iSoftBet, said in a company statement Thursday that the agreement represents an exciting opportunity for iSoftBet to work closely with a leading bookmaker like William Hill.
“The brand is known throughout the industry and is a popular choice with punters,” he said. “Our innovative Neon Reels slot creation and branded titles such as Paranormal Activity, which launched last year, was a key factor in persuading William Hill to team up with us.”
Graeme Powrie, gaming commercial director at William Hill said, “We are delighted to add iSoftBet content to our ever growing portfolio. They deliver very strong titles that are proven within the industry and I am sure it will appeal to William Hill customers.”
