Online and land gambling group William Hill plc has become the first customer to renew a long-term contract with Amalgamated Racing Ltd, owner of television channel Turf TV.
The early renewal of the long-term contract will allow William Hill to provide Turf TV’s exclusive ‘through-the-card’ live coverage of every horse race meeting from 31 of the 59 British racecourses in all of William Hill’s 2,370 betting shops.
The agreement, which runs until 2018, is Turf TV’s first renewed contract with a major UK-based bookmaker.